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11 October 2023

9 Marketing Tactics To Improve Your Brand Perception

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Does your brand seem invisible in the crowded marketplace? Research reveals that consumers are 60% more likely to buy from familiar brands than unknown ones. This article offers nine battle-tested marketing tactics to enhance your brand perception and skyrocket visibility.

Let's dive right in to find ways that can make your brand hard-to-ignore for customers!

Key Takeaways

  • Building a consistent brand image across all platforms boosts brand recognition and helps customers quickly identify your brand.
  • Understanding your target audience's needs and preferences is key in making your brand stand out and building trust with customers.
  • Creating a unique selling proposition (USP) communicates the value of your brand, sets you apart from competitors, and helps customers remember your brand.
  • Optimizing SEO improves visibility and website ranking on search engines, attracting more potential customers to enhance brand perception.
  • Utilizing social media effectively allows you to engage with your audience, create shareable content, collaborate with influencers, and maintain visibility among followers.
  • Developing shareable content through informative articles, engaging videos, customer success stories, free resources, appealing visuals, storytelling elements, humor, trending topics can establish your authority in the field and create a positive perception among your audience.
  • Implementing remarketing campaigns allows you to reconnect with potential customers who have previously visited your website but didn't convert. This reinforces your message and increases familiarity for increased conversions.
  • Establishing brand ambassadors who align with your values can greatly influence trust and purchase decisions by sharing positive experiences about the brand. Incentives further motivate them to promote the brand actively.
  • Collaborating with other brands expands reach by tapping into each other's audiences while leveraging strengths for impactful campaigns that build credibility and generate excitement.

Understanding Brand Awareness

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Brand awareness is how well people know your brand. It shows if they can recall or recognize it from the sea of other brands out there. Having a high level of brand awareness means more people know your brand.

This can make your product or service more valuable and give you an edge over others.

Getting to know these facts, you might think that building brand awareness is hard work. But trust us, it's worth it! The first step in creating strong brand recognition lies in making a steady image for your brand.

This involves using the same colors, fonts, and logo across all places where folks find you. It makes them quickly spot your brand among others.

Keep track of what people say about your brand too! Social listening tools help with this job by finding places where people mention your name online. With this info at hand, you can tweak things to ensure positive views about your company always rise above the din.

The Importance of Brand Perception

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Brand perception matters a lot. It is the way people think about your brand. Their thoughts can change how well your company does. A good brand makes people trust you more. It also tells them what they will get when they buy from you.

If you have a bad brand, fewer customers will want to use your service or product. They might not feel that it's worth their money or time. Be aware of how your target audience sees your brand image as this affects their buying choices and trust towards it.

9 Effective Marketing Tactics to Enhance Brand Perception

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Learn how to improve your brand perception with these 9 powerful marketing tactics that will help you establish a consistent brand image, understand your target audience, create a unique selling proposition (USP), optimize SEO, utilize social media effectively, develop shareable content, implement remarketing campaigns, establish brand ambassadors, and collaborate with other brands.

Establishing a Consistent Brand Image

To build a strong brand, consistency is key. The same colors, fonts, and logos should be used across all platforms. This helps in boosting your brand recognition. Your tone of voice also plays a big role.

It needs to be clear and the same everywhere so that customers can tell you apart from others in the market.

Understanding Your Target Audience

You need to know your target audience well. This is vital for making your brand stand out. It helps you make a bond with them. When you understand their needs, likes and problems, it's easy to find ways to help them.

To get this understanding, watch what they do online. Watch how they react towards other brands and products as well as yours. Use tools that keep track of what people are saying about your brand online too.

Creating a Unique Selling Proposition (USP)

Creating a Unique Selling Proposition (USP) is important for businesses to stand out and show customers why they should choose their brand. A USP tells customers what the brand represents and why it's better than competitors.

It helps the brand communicate its value and uniqueness, making it memorable to customers. Establishing a clear tone of voice and consistent messaging further helps customers recognize the brand quickly.

With a strong USP, businesses can set themselves apart from the competition and attract more customers who believe in their value.

Optimizing SEO

SEO research is an important tactic to improve brand perception. By conducting SEO research, businesses can understand their target audience and how they search for information online.

This knowledge helps in creating content that appeals to potential customers and increases brand visibility. Optimizing SEO also improves website ranking on search engine results pages, making it easier for people to find the business when searching for relevant keywords.

With higher visibility and improved website performance, businesses can reach more potential customers and enhance their brand perception.

Smart Use of Social Media

One effective tactic to enhance brand perception is through smart use of social media. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer opportunities to connect with your target audience and build brand awareness.

For example, 81% of adults in the United States have a Facebook account, making it a valuable platform for reaching a wide audience. Additionally, Instagram has a large demographic of users aged 25-34 years old, while Twitter attracts younger users between 18-24 years old.

By utilizing social media effectively, you can engage with your audience through storytelling and create shareable content that resonates with them. Collaborating with influencers who align with your brand values can also help boost brand perception.

Moreover, consistent posting of quality content on social media channels helps maintain visibility and engagement among followers.

Developing Shareable Content

Developing shareable content is crucial for improving brand perception and increasing brand awareness. Here are some effective strategies to develop shareable content:

  1. Create informative and valuable articles, blog posts, and infographics.
  2. Produce engaging videos that educate or entertain your audience.
  3. Share customer success stories and testimonials to build trust and social proof.
  4. Offer free resources such as e - books, guides, or templates that provide value to your target audience.
  5. Use visually appealing images and graphics that are eye - catching and shareable.
  6. Incorporate storytelling elements in your content to connect with your audience emotionally.
  7. Utilize humor when appropriate to make your content more relatable and enjoyable.
  8. Incorporate trending topics or news within your industry to stay current and relevant.
  9. Encourage user - generated content by inviting customers to share their experiences with your brand.

Implementing Remarketing Campaigns

Implementing remarketing campaigns is a powerful marketing tactic that can significantly enhance brand perception and improve brand awareness. By targeting audiences who have already visited your website but left before converting, remarketing campaigns allow you to reconnect with potential customers and keep your brand top of mind.

This helps reinforce your brand message, increase familiarity, and ultimately drive more conversions. With the ability to tailor ads specifically for these audiences based on their previous interactions with your site, remarketing campaigns can deliver highly personalized content that resonates with potential customers.

By staying in front of them throughout their online journey, you can build trust, strengthen brand recognition, and increase the likelihood of a purchase decision.

Establishing Brand Ambassadors

Brand ambassadors play a crucial role in enhancing brand perception and increasing brand awareness. These individuals can greatly influence consumers' trust and purchase decisions by promoting the brand and sharing positive experiences.

When selecting brand ambassadors, it is important to identify individuals who align with the brand's values and target audience. By collaborating with these ambassadors, brands can leverage their influence on social media, events, and through word-of-mouth marketing to reach a wider audience.

Incentivizing brand ambassadors with rewards or incentives can further motivate them to actively promote the brand, increasing their effectiveness in building credibility and creating a positive image for the brand.

Collaborating with Other Brands

Collaborating with other brands can be a great way to expand your reach and attract new customers. By joining forces, you can tap into each other's audience and gain exposure to people who may not have been familiar with your brand before.

This type of co-marketing can also leverage the strengths of both brands, allowing you to create more impactful campaigns that resonate with consumers. When brands collaborate, it creates a sense of credibility and trust among consumers because they see two reputable companies working together.

Joint promotions and events generate excitement and buzz for both brands, creating a win-win situation. Additionally, collaborating with other brands provides an opportunity to learn from each other's expertise and gain valuable insights that can help improve your marketing efforts in the future.

Choosing the Right Branding Strategy

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When choosing the right branding strategy, it is crucial to align with business goals, consider the target audience, assess industry and competitors, and define brand identity.

Aligning with Business Goals

Choosing the right branding strategy is essential for businesses to align with their business goals. By understanding what the company wants to achieve, whether it's increasing sales, expanding into new markets, or establishing a certain reputation, they can develop a branding strategy that supports those objectives.

This involves considering various factors such as the target audience, industry trends and competitors. When a brand aligns its strategies with its business goals, it can create a strong and consistent message that resonates with its customers and sets itself apart from the competition.

Considering the Target Audience

Choosing the right branding strategy to improve brand perception is crucial, and it starts with considering the target audience. Understanding who your customers are and what they value is key in creating a brand image that resonates with them.

By knowing your target audience's preferences, demographics, and behaviors, you can tailor your messaging and marketing efforts to better connect with them. This will help build trust and credibility, leading to increased brand loyalty and positive perceptions of your brand.

Taking the time to understand your target audience ensures that your branding strategy aligns with their needs and desires, ultimately driving success for your business.

Assessing Industry and Competitors

Assessing the industry and competitors is an important step in choosing the right branding strategy to improve brand perception. By understanding your industry, you can identify market trends, customer preferences, and potential opportunities for growth.

Additionally, studying your competitors allows you to gauge their strengths and weaknesses, helping you differentiate yourself and find a competitive advantage. Analyzing factors such as pricing strategies, product quality, marketing efforts, and customer reviews can provide valuable insights into how your brand can stand out from the competition.

Consider attending industry events or conducting competitor analysis to enhance your understanding of the market landscape. This knowledge will guide your decision-making process and enable you to develop a successful branding strategy that resonates with your target audience.

Defining Brand Identity

Brand identity refers to the unique characteristics and values that set a brand apart from its competitors. It encompasses everything from the visual elements like logos and color schemes to the overall personality and tone of voice used in marketing materials.

Defining brand identity is crucial because it helps establish a sense of consistency, credibility, and trust with consumers. By clearly defining your brand's identity, you can effectively communicate who you are as a business and attract the right audience.

This includes understanding your target market, identifying your unique selling proposition (USP), and creating a consistent brand image across all platforms. When done correctly, a strong brand identity will help increase brand recognition, build customer loyalty, and ultimately drive sales for your business.

Increasing Brand Awareness with Social Media

Boost your brand's visibility and engage with your target audience through strategic social media tactics. From selecting the right platforms to collaborating with influencers, this section will provide insights on how to effectively increase brand awareness using social media.

Read on to find out more!

Selecting the Right Social Media Channels

Choosing the right social media channels is crucial for effective brand perception. Here are some factors to consider:

  1. LinkedIn: With 65 million decision-makers and 10 million C-level executives, it is ideal for B2B marketers.
  2. Facebook: This platform has 8 billion daily video streams, making it great for sharing video content.
  3. Instagram: The largest demographic on Instagram is the 25-34-year-old age group, making it perfect for reaching young adults.
  4. Twitter: Popular among the younger demographic, with 27.9% of global users aged between 18 and 24 years.
  5. Consider your target audience when selecting social media channels.
  6. Look at the demographics and interests of each platform's user base.
  7. Don't try to be present on every social media platform; focus on those that align with your target audience.
  8. Take into account the goals of your marketing campaigns and choose platforms that support those goals.
  9. Use relevant facts from [IMPORTANT FACTS] to inform your decision - making process.

Organizing Social Media Contests

Organizing social media contests can boost brand awareness and improve brand perception. Here are some effective tactics to run successful contests:

  1. Define your goals: Outline what you want to achieve with the contest, such as increasing followers or generating user-generated content.
  2. Choose a platform: Select the social media channel that aligns with your target audience and business objectives.
  3. Set clear rules: Clearly communicate the entry requirements, eligibility criteria, and prize details to avoid confusion.
  4. Engage with storytelling: Encourage participants to share their stories or experiences related to your brand, creating a deeper connection.
  5. Collaborate with influencers: Partnering with influencers can expand your reach and credibility, attracting more participants.
  6. Consistently post quality content: Regularly update your social media profiles with engaging posts that promote the contest and maintain interest.
  7. Use video integration: Incorporate videos into the contest, showcasing the benefits of participating or sharing success stories.
  8. Encourage community participation: Foster engagement by asking participants to tag friends or share their entries, creating a sense of community around your brand.
  9. Leverage seasonal changes: Tie your contest themes or prizes to relevant seasons or holidays for increased excitement and participation.

Engaging with Storytelling

Engaging with storytelling is a powerful marketing tactic that can greatly improve brand perception. By telling compelling stories, businesses can create an emotional connection with their audience and build familiarity and name recognition.

Storytelling allows brands to showcase their values, personality, and unique selling proposition in a more relatable way. Through social media platforms like Instagram, Twitter, Facebook, or even blogs and websites, brands can share stories that resonate with their target audience.

This helps to increase brand awareness as well as consumer trust and loyalty. With storytelling, companies have the opportunity to stand out from competitors and leave a lasting impression on potential customers.

Collaborating with Influencers

Collaborating with influencers on social media is a powerful way to improve brand perception. Influencers have a large following and can help reach a wider audience, increasing brand awareness.

They create authentic and engaging content that resonates with their followers, which helps build trust and credibility for your brand. Partnering with influencers can be more cost-effective than traditional advertising methods, making it an attractive option for businesses looking to enhance their brand perception.

Consistently Posting Quality Content

Consistently posting quality content in your content marketing efforts on social media is a key tactic to increase brand awareness. When companies regularly share valuable and engaging content, they can attract more attention from their target audience.

This helps to build familiarity with the brand and increase recognition. By consistently sharing content that is relevant and interesting, businesses can establish themselves as industry experts and trustworthy sources of information.

Additionally, posting regularly allows companies to stay top-of-mind with customers, which can lead to increased brand loyalty over time.

High levels of brand awareness have many benefits for businesses. For instance, it gives them a competitive advantage in the market by making their products or services more recognizable to consumers.

Utilizing User-Generated Content

User-generated content is a powerful tool to increase brand awareness and customer conversion rates. Here are some effective ways to utilize user-generated content:

  1. Encourage customers to share their experiences with your brand through testimonials, reviews, and ratings.
  2. Run social media contests that encourage users to create and share content related to your brand.
  3. Showcase user - generated content on your website and social media platforms to demonstrate the positive experiences of your customers.
  4. Collaborate with influencers or brand ambassadors who can create and promote user-generated content.
  5. Use branded hashtags to encourage customers to share their content related to your brand.
  6. Engage with users who create and share content about your brand by liking, commenting, and sharing their posts.
  7. Incorporate user - generated content in your marketing campaigns such as email newsletters or advertisements.
  8. Leverage the power of video by encouraging customers to create and share videos showcasing their experience with your brand.
  9. Utilize tools like SocialPilot or Social Media Scheduling to effectively manage and schedule the sharing of user-generated content.
  • User - generated content can increase brand awareness and customer conversion rates.
  • Social media is a valuable platform for sharing and promoting user - generated content.


In conclusion, implementing these 9 marketing tactics can greatly enhance your brand perception. By establishing a consistent brand image, understanding your target audience, and creating a unique selling proposition, you can optimize SEO and smartly use social media to develop shareable content.

Implementing remarketing campaigns and establishing brand ambassadors will also help improve how your brand is perceived in the market. Finally, collaborating with other brands will further enhance your brand perception by leveraging their existing credibility and reach.


1. What are some marketing tactics to improve brand perception?

Some marketing tactics include search engine optimization (SEO), influencer marketing, media monitoring with tools like Brand24, and hashtag campaigns on social media.

2. How can I increase my brand's online presence?

You can boost your online brand presence by improving the technical aspects of your website like loading speed, focusing on keyword research using tools such as SEMrush or Ahrefs, and running consistent content posting on Pinterest.

3. Can influencer marketing help improve my brand value?

Yes! Teaming up with online influencers for an Influencer Collaboration helps reach more people thus increasing the value of a brand.

4. How can different branding strategies affect customer service interactions?

Different branding strategies like corporate branding used by Apple or retail branding adopted by Walmart impact how local businesses interact with customers in their buyer’s journey both digitally through text messaging and physically at trade shows or business lunches.

5. Are there any B2B companies that have used these marketing tactics effectively?

Yes! An example is Asics which uses #ASICSFrontRunner hashtag campaign for its product line promotion that has improved its market position significantly through effective social media engagement strategy implementation in B2C businesses

6. Can my music company benefit from these tactics?

Absolutely! Spotify successfully implemented personalized overview features showing hours spent listening to music, most-played artists etc., along with hashtag campaign #SpotifyWrapped to engage their community; this tactic could be very beneficial for similar music companies too.

Article written by Richard Roscoe
CEO and Marketing Consultant

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