A website is the central pillar of your digital marketing strategy. It should be thoroughly researched, optimised for organic traffic and built with your target audience in mind
Search Engine Optimisation is where you get organic (free) traffic from Google and Bing.
People search and you appear in the results. The nearer to 1st position, the better.
Many websites are an online shop window, people visit, then leave and look at your competitor’s websites.
Unless you have a system in place to nurture visitors, turning them in to clients, you are loosing out.
Is your website fit for purpose? Responsive? Customer focused? Do you have content that brings back customers? How do you rank on google? What’s your advertising ROAS?
You need a fast, customer focused, responsive site that’s visually appealing to visitors and delivers what they are looking for.
Many websites are an online shop window, people visit, then leave and look at your competitor’s websites. Unless you have a system in place to nurture them, turning them from visitors to clients, you are loosing out.
With Email marketing, you can get clients attention on-demand. You can continue to nurture prospective clients, educating them, showing your authority and converting them into clients.
Search Engine Optimisation is where you get organic (free) traffic from Google and Bing. People search and you appear in the results.
SEO is hard work and can be competitive.
When you need more business, more traffic, more leads, right now, advertising with facebook and google are the best way to get results.
Building effective campaigns, analysing them and then optimising your adverts required skill and knowledge.
To know how well your Digital Marketing campaign is performing, you need some data. You need reports showing what’s been happening, where it’s been happening and when.
Once you have the data, you can review it. Reports generated from Google Analytics, Google Search console provide a wealth of information about your website and campaign. SEO tools can show how your Google rank has changed, they can show which keywords your site is attracting, they can compare you against competitors.
After reviewing your reports, you’ll then put together a plan to further optimise your campaign. You may need new content, you may need to change some keywords you are targeting, there are many optimisations to consider and then to implement.