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Digital Marketing Articles

Regular posts about all aspects of digital marketing

Link Building In 2021: Is It Worth It And What It Takes?

By Vlad Orlov on 9 July 2021
Link building is somewhat of a controversial topic in the SEO community. Google itself seems to be against the actual process of link building, considering any types of exchanges “schemes” and “manipulations” but, at the same time, acknowledging the importance of contextual, in-content links from relevant resources. So, even though the actual process of building […]
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The Ultimate Guide to SaaS Marketing Strategies for 2021

By Richard Roscoe on 30 June 2021
17 Proven SaaS Marketing Strategies to Skyrocket ROI The SaaS (software-as-a-service) landscape is constantly evolving with a consistent stream of new products. Blissfully has created an insightful report (2020) on the state of SaaS. Key highlights include: Overall spend per company on SaaS products is up 50%,and the number of unique apps in usage per […]
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Marketing for Software Development Companies: Top Strategies for 2021

By Richard Roscoe on 25 June 2021
Marketing for Software Development Companies - Where do you start? Marketing is a huge topic, if you're a startup, it's especially difficult. If you are over the first few hurdles and have part of your marketing strategy in place, it's still hard knowing what to do and what the priorities should be. This article will […]
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Best Lead Magnet Ideas for 2021

By Richard Roscoe on 20 January 2021
Lead Magnets are a very effective way to establish authority and to increase your trust with prospective clients. What types of Lead Magnets are there? Do you need inspiration on subject matter?
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Why move from Yell 2021? Avoid this big mistake when selecting a web developer

By Richard Roscoe on 20 January 2021
A lot of us know Yell as the big yellow publication which has supplied marketing for small, medium and large companies for many years in the UK. Why move from Yell? The majority of local business owners will naturally count on Yell when establishing a business in order to help market services or products to […]
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Where to get free website images - 7 best places?

By Richard Roscoe on 5 January 2021
Who doesn't love free stuff? Free website images are a great way to add visual interest and appeal to your web design. As you may know, there are many different types of images available for free on the internet - from stock photos to public domain artwork. But before you start searching, it's important that […]
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