19th November 2019
Want More Sales? Do You Increase Your Ad Spend or Improve Your Conversion Rate?

Of course you want more sales — why wouldn’t you? The obvious way would be to spend more on your advertising, but is that really the best use of your digital marketing budget? Increasing Your Ad Spend Are your existing advertising campaigns achieving the ROI you were hoping for? If they are, but you now […]

10th October 2019
Where to get images for a website?

Your website is the central pillar to your online marketing and with this in mind, you should consider using bespoke images to enable the best website design. Hire a photographer and get original, top quality images to represent your brand. If time and budget don't allow this, then you may decide to use one of […]

4th September 2019
Nurturing Your Clients and Prospects

In an ideal world, all your leads would turn into clients, and all your clients would continue buying. And everyone would have a unicorn in their garden. Of course, it doesn’t work like that. Converting prospects into clients requires not just hard work, but smart work, while your existing clients may lose interest if they […]

15th May 2019
Digital Marketing Agency: Pay-per-Lead vs Retainer

This article explores several models that may be considered when paying a digital marketing agency for their work. Every business has to get leads. That should be obvious. Unfortunately, not every business owner seems to understand how front and central lead generation should be to their business strategy. Those who do get it may decide […]

24th September 2018
Why move from Yell? Avoid this big mistake when selecting a web developer

A lot of us know Yell as the big yellow publication which has supplied marketing for small, medium and large companies for many years in the UK. The majority of local business owners will naturally count on Yell when establishing a business in order to help market services or products to prospective customers. However, the […]

11th July 2018
8 Reasons Why Your Business Website Needs A Blog

We have all heard that we should have a blog on our business website, and that we should be blogging. Do you really need a blog? And why? Well, we think a blog can work wonders for your business. Yes, they require a bit of work, but the payoff can be well worth it. In […]

25th August 2017
Practical DIY SEO

There is nothing in the entire internet marketing community that is mentioned as frequently as SEO. Everyone is on a quest for the perfect search engine optimisation methods in order to rank their website high, but the truth is that this can be quite an expensive service to hire. SEO encompasses too many different things […]

26th May 2017
Local SEO for your business

Once you've got your website up and running what next? If you have a business that serves the local community, you will need to get your website to rank for your local area. The first activities to perform to achieve Local SEO this are: Social profile building: create a facebook business page, create a youtube […]

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