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Digital Marketing Articles

Here's a great resource of articles about digital marketing, from SEO, email marketing, sales funnels, lead magnets and lots more. If you are ...

12 proven strategies to reduce churn rates

By Richard Roscoe on 18 January 2022
Reduce churn: Customer churn is one of the most disruptive forces in any marketplace. When companies fail to address customer churn aggressively, they are more likely to be hit with a wave of lawsuits and other financial woes. In this article, we'll look at some of the factors that lead to poor customer retention rates, […]
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How to Dominate SaaS Content Marketing: The Definitive Guide (2022)

By Richard Roscoe on 14 January 2022
SaaS Content Marketing: According to Gartner (August 2021), there is no stopping the growth of SaaS. In 2020, in the US, SaaS sales were over $120 million. 2021 is forecast at $145 million and 2022 is $172 million. Software developers want their piece of that pie and there are many of them. Competition is intense. […]
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6 Marketing Tactics to Improve Your Brand Perception

By John Hurley on 13 January 2022
How your target audience perceives your brand is vital in the online world. More likely than not, your brand needs to compete with many others offering the same services or products. If your audience perceives them as more trustworthy, authoritative, or dependable, chances are you will keep chasing their results.  Luckily, there are numerous marketing […]
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How to Increase Website Traffic in 2022 without spending $1000s

By Richard Roscoe on 11 August 2021
Are you trying to increase website traffic? So your website is ready, you've got a sales funnel built and ready to convert visitors into leads and customers, and now want to generate a steady stream of visitors to fill the top of your funnel. We will cover many website traffic strategies in this article that […]
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The Ultimate Guide to SaaS Marketing Strategies for 2022

By Richard Roscoe on 30 June 2021
17 Proven SaaS Marketing Strategies to Skyrocket ROI The SaaS (software-as-a-service) landscape is constantly evolving with a consistent stream of new products. Blissfully has created an insightful report (2020) on the state of SaaS. Key highlights include: With such SaaS growth, in terms of spending and churn, effective marketing is more important than ever to […]
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Marketing for Software Development Companies: Top Strategies for success 2022

By Richard Roscoe on 25 June 2021
Marketing for Software Development Companies - Where do you start? Marketing is a huge topic, if you're a startup, it's especially difficult. If you are over the first few hurdles and have part of your marketing strategy in place, it's still hard knowing what to do and what the priorities should be. This article will […]
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