Lee is a counsellor and provider of psychotherapy services based in Berkhamsted. He works with people that want to change their lives, who want to deal with something that's holding them back. Lee helps people make their lives more like they want them to be.
Lee's website needed to appeal to four sets of ideal clients, each ideal client set has its own landing page. Each landing page is the start of a sales funnel with a lead magnet and follow up email campaign.
Each of Lee's ideal client types is very specific, and we worked hard to ensure that each section of the website was carefully targeted, using words and messages that would resonate with them leading to high engagement.