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Digital Marketing Articles

Regular posts about all aspects of digital marketing

Local SEO for your business

By Richard Roscoe on 26 July 2020
Once you've got your website up and running what next? If you have a business that serves the local community, you will need to get your website to rank for your local area. Local SEO The first activities to perform to achieve Local SEO this are: Social profile building: create a facebook business page, create […]
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Want More Sales? Do You Increase Your Ad Spend or Improve Your Conversion Rate?

By Richard Roscoe on 19 November 2019
Of course you want more sales — why wouldn’t you? The obvious way would be to spend more on your advertising, but is that really the best use of your digital marketing budget? Increasing Your Ad Spend for More Sales You can obviously spend more money on advertising to generate more sales but before you […]
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Digital Marketing Agency: Pay-per-Lead vs Retainer

By Richard Roscoe on 15 May 2019
This article explores several models that may be considered when paying a digital marketing agency for their work such as Pay-per-Lead. Every business has to get leads. That should be obvious. Unfortunately, not every business owner seems to understand how front and central lead generation should be to their business strategy. Those who do get […]
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