Once you’ve got your website up and running what next? If you have a business that serves the local community, you will need to get your website to rank for your local area. The first activities to perform to achieve Local SEO this are:
- Social profile building: create a facebook business page, create a youtube channel, a business pinterest account, a linkedin company page etc
- Citation building: this is a key activity and needs to be done with a great deal of accuracy. You need to get your company name, address, phone number and website address into as many worthwhile business directories as you can. Some business directories carry little or no authority and these can hurt your profile, others can add trust to your website.
Social profile and citation building can take a lot of time. In addition, you will find submitting your details, and filling in numerous forms extremely tedious. If this is something that you would like help with, Design House Pro can provide you with a Citation Building Service as part of an SEO package.
Here’s a good list to start with for your citation building efforts. Stop when you get to around 100 directory submissions as the cost vs benefit tends to tail off after this number.
|Bing for UK||Submission for Bing.co.uk via My 118|
|Brown Book||Brownbook.net is the free local business directory that anyone can edit. You can add business listings, update them, and review businesses free and instantly.|
|City Local||When it’s time to add your business then select your area from the ‘Submit your Business’ page to get to the add listing section.|
|City Visitor||Free listings for your business. Their business model is to promote businesses, special offers, items for sale, reviews and events in the area to their email list.|
|Cylex||Here you can find companies, institutions, clubs, lawyers, etc. from all over the country.|
|Foursquare||Is a local search and discovery service & mobile app which provides search results for its users|
|FreeIndex||This is said to be the most detailed source of business information in the UK. “Each business profile contains a wealth of unique content that is not available anywhere else on the web.”|
|Google Place for Business||One of the industry leaders in this space. Google Place Pages should be one of your first stops when securing your business’ online local presence.|
|Hotfrog||Today Hotfrog is in 38 countries and helps 69 million businesses reach new customers globally. They have various advertising options available.|
|Mister What||MisterWhat provides a comprehensive business directory of UK companies. See here for details about company addition|
|My Local Services||A directory of businesses that are Rated and Reviewed by Real People.|
|Scoot||Powers the Sun and www.touchlocal.com, Mirror, and Independent local directories, as well as a host of other local directories like localmole.co.uk, and so is one of your first stops for citations.|
|ThomsonLocal||Thomson have traditionally provided a free paper directory delivered to UK households. This is their online directory.|
|Tipped||An online community for people to share tips on places in their local area.|
|Ufindus||They have a very large user base that turns to them to find businesses on a daily basis. They’re said to “one of the fastest growing search tools in the UK”.|
|Where’s Best||A solid directory that is getting indexed by the search engines.|
|Yahoo Local||The business listings on Yahoo Local are owned and managed by Infoserve and take up to eight weeks to update listings.|
|Yell||Very popular UK Yellow pages site. Do a search for your business and if it’s there then claim it. If it isn’t then click the link to add it.|
|Yelp UK||People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. Be sure they find your business when they search next.|
|Your Local Guardian||Listings here are also replicated in other local versions of the directory|
|118 information||In its words, it is: “The primary source of Directory Enquiry and Web Directory information in the UK.” Search and claim the listing. They generally call back to verify you are the business owner.|
|192.com||Before adding your business, first do a search for your business and if you find it then claim it.|
When you’ve completed your 100 submissions and created your various Social Media profiles, your ready for the next steps in Local SEO.