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Digital Marketing Articles

Here's a great resource of articles about digital marketing, from SEO, email marketing, sales funnels, lead magnets and lots more. If you are ...

Marketing Strategy: Gone are the 4 P’s! What are the 4 C’s?

By Richard Roscoe on 14 April 2021
It all starts with marketing strategy. You can have the best product in the world, but if you don't know how to sell it, then your business won't last long. Marketing Strategy is what separates a successful company from an unsuccessful one. We will discuss four steps that you need to take when developing your […]
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How to do retargeting in digital marketing

By Thomas Wilsom on 29 March 2021
Every person using the internet nowadays experiences retargeting daily, whether they are reading the news or browsing through social media networks. In the digital marketing world, it's important to keep your focus on the right people. Retargeting is a technique that helps you do that. Retargeting is the key to getting your audience back.  Once the […]
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Which paraphrasing tool is best for content writers? Prepostseo vs Paraphraser.io

By James Wong on 28 March 2021
There are some tools that are considered useful when it comes to content writing and the paraphrasing tool is one of them. Fortunately, the internet is full of tools either they are used to rephrase your content or to perform some other tasks. But how to choose one paraphrasing tool? It is quite simple to […]
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Content Marketing 101

By Richard Roscoe on 15 March 2021
What exactly is Content Marketing 101? Content marketing is a modern term used to describe the process of creating and distributing valuable, relevant and consistent content with the goal of generating leads or sales. A typical content marketing mix includes editorial, product placement, video, social media and paid placements that are tied together in a […]
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Link Building In 2022: Is It Worth It And What It Takes?

By Richard Roscoe on 9 March 2021
Link building is somewhat of a controversial topic in the SEO community. Google itself seems to be against the actual process of link building, considering any types of exchanges “schemes” and “manipulations” but, at the same time, acknowledging the importance of contextual, in-content links from relevant resources. So, even though the actual process of building […]
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Best Lead Magnet Ideas for 2022

By Richard Roscoe on 20 January 2021
Lead Magnets are a very effective way to establish authority and to increase your trust with prospective clients. What types of Lead Magnets are there? Do you need inspiration on subject matter?
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