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Digital Marketing Articles

Here's a great resource of articles about digital marketing, from SEO, email marketing, sales funnels, lead magnets and lots more. If you are ...

Want More Sales? Do You Increase Your Ad Spend or Improve Your Conversion Rate?

By Richard Roscoe on 19 November 2019
Of course you want more sales — why wouldn’t you? The obvious way would be to spend more on your advertising, but is that really the best use of your digital marketing budget? Increasing Your Ad Spend for More Sales You can obviously spend more money on advertising to generate more sales but before you […]
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Digital Marketing Agency: Pay-per-Lead vs Retainer

By Richard Roscoe on 15 May 2019
This article explores several models that may be considered when paying a digital marketing agency for their work such as Pay-per-Lead. Every business has to get leads. That should be obvious. Unfortunately, not every business owner seems to understand how front and central lead generation should be to their business strategy. If you get more […]
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