In this article we will look at some of the best lead magnet ideas, but first let's get on the same page.
At its most basic, a lead magnet is something of value that you can give a prospective client in return for their contact details (something of value to us). We then use their email address to deliver the promised lead magnet and to then ensure they receive as much value as possible from it.
Potential clients know all about lead magnets, they may not know that name for them, but they generally will have exchanged their email address for something. They also, through their experience, know that there will be other emails in addition to the one delivering the lead magnet. In fact, we are duty bound to tell them that we will be doing so, and since we want to be genuine and honest with prospective clients, we want to tell them in advance anyway.
So our prospects know the game. With this in mind, we need to offer (and deliver) significant value in return for their prized contact details. Indeed, with all follow-up emails, we need to continue to add value - giving value will help lead to a sale through the principle of reciprocity.
Your choice of format will depend upon what you like doing (you might hate creating videos, but love pod-casting) and more importantly, what would work best for your ideal client.
There are several effective ways to understand what our potential customers would find of value.
One of the important things to remember is that the lead magnet you generate needs to be attractive to your ideal client. You don’t want to cast your net to the wrong audience or you can end up with the wrong prospects.
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The goal of your lead magnet is to position yourself as an authority and to increase trust with your ideal client. How do we achieve this?
When crafting an irresistible lead magnet, you should ensure it does the following:
In addition to increased authority and trust, your lead magnet will create reciprocity with your prospective clients. The more value the more reciprocity. The more reciprocity, the closer you will be to a sale.
Lead magnet ideas, here are 16, but you can probably think of even more (you may have some of these in your blog that can be repurposed):
The best lead magnets are those that can be referred back to many times. We want your prospects to get as much value as possible and if they interact with your lead magnet (and therefore your brand) frequently, you will be top of mind and may even be ready for you to make them an offer.
At Graphene Digital, we can research and build lead magnets for you as part of a Marketing System that Works.
If you would like to talk about how we can make your website get more leads so you can have more customers then schedule a free consultation