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Graphene Digital Marketing is a Hemel Hempstead marketing agency in Hertfordshire (SEO company Hemel Hempstead). We provide online marketing services with the sole purpose of increasing your business sales and brand awareness. Our services are not only cost-effective but also beneficial to your growth of an established business or startup that needs help getting their name out there.

Hemel Hempstead Marketing Agency

If you are looking for a creative marketing agency in Hemel Hempstead, Graphene Digital Marketing can help. We’re a full-service digital marketing company based in Berkhamsted that will provide your business with powerful online tools and effective strategies to help you succeed.

It is hard to find a Hemel Hempstead marketing agency that does not only provide the services you need but also understands your business (Lead Generation Hemel Hempstead).

The Snow Centre - Hemel-Hempstead
⁨The Snow Centre⁩, ⁨Hemel Hempstead⁩

The majority of online marketing agencies are focused on getting as many clients as possible, and their short-term goals may not align with yours. This leads to poor service quality and lower ROI in the long run. Our goal is to build relationships with our clients, so we can continue working together for years to come whilst growing their businesses.

We are a small team of highly experienced professionals who work closely with each client, keeping them updated on every step of the process and providing valuable advice based on our experience in the digital marketing industry. You will always know what's going on at all times!

What does a Hemel Hempstead Marketing Agency do?

marketing agency

With the many different types of marketing agencies out there, it can be a bit confusing to know what they do and how your business could benefit from working with one. Luckily for you, this post will break down all of the ways that having an agency partner can help your company stand out in its industry and Graphene Digital, your Hemel Hempstead marketing agency, is your perfect partner.

Planning and strategy

A marketing plan is a document that outlines the overall blueprint for an organization's digital marketing strategy. It should contain detailed information about how you will carry out your marketing activities, including what strategies to use and the funding required. You can start by analysing your target consumer groups or market niches so that you can determine which products or services make most sense from a business perspective.

Branding and identity

The purpose of any marketing is to differentiate your services from the rest. This includes getting people to know, like and trust you more than your competitors. Branding is a process that gives identity to products or services through visual representation of a company’s values and promise. It sets out how consumers will perceive a brand in relation to their competitors or the market as whole i.e whether they are cheap but good quality compared with expensive brands but less reliable etc

Marketing campaigns

A marketing campaign involves a series of related strategies meant to reach an audience and grow your brand. A successful marketing campaign employs various tactics, including social media, email marketing, Web ads and sales promotions. A single event or product launch is not considered a full-fledged campaign in itself because it doesn’t have all the components necessary for success. The first thing any marketer does when planning a new campaign is establish clear goals that are measurable; these can be anything from raising awareness about an issue to boosting your search engine ranking.

At Graphene Digital, the best Hemel Hempstead marketing agency, building and running marketing campaigns is our reason d'etre.

Advertising and media buying

Advertising has been around for thousands of years. People have placed signs in windows, paid to have words on t-shirts and even had megaphones made for shouting advertisements at people. The first "billboard" was placed in 1835 by a man named William Kent (who later went on to be the US Secretary of War). However, advertising as we know it today only really became popular after television screens were developed. This led to print media going out of vogue and being replaced by other forms that could reach more people faster and without needing as much money upfront (such as radio or TV).

Digital advertising, one of our digital marketing services, is a form of marketing that involves the use of the internet to deliver promotional messages about products and services. The digital platform offers a cost-effective way for advertisers to develop awareness, drive loyalty, increase sales and build their brand. It encompasses several areas such as traditional media buying (online display, video ads and mobile), digital media planning & buying (SEM/Google Ads PPC management), social media strategy implementation plus content creation on leading platforms including Facebook, Instagram , YouTube amongst others .

Social media management

Social media management is a type of marketing that takes care of all your social media platforms. It includes setting up an account, posting on them regularly and engaging with your followers.

Web design and development

Website design and development is an umbrella term to cover the techniques, technologies, skill sets and job roles needed to build websites. Web designers use HTML for coding web pages while developers work on server-side scripting languages like PHP or Ruby. A new breed of designer/developers has also emerged in recent years as a result of technological advancements that make it more efficient for one individual to wear both hats at once.

Content creation

Content creation including blogs, articles, infographics, videos etc., for the web or social media channels (e-newsletters) to help you engage with your customers on a regular basis (and make them feel like they're part of something bigger than just one purchase).

Content creation can also form the key part of search engine optimisation - SEO, you need high quality linkable content that people will create backlinks to. Our digital marketing agency can create linkable assets for you.

You have lots options when selecting a Hemel Hempstead marketing agency and we hope that you will put Graphene Digital Marketing at the top of your Hemel Hempstead marketing agency list. We work with lots of Hemel Hempstead companies, delivering marketing solutions to help them grow. If you need help making your web site work for you, or you need to take some time out to reflect on your current marketing, then give us a call.

Graphene Digital Marketing provides SEO Hemel Hempstead, we are a local marketing agency, serving businesses and organisations in the Hemel Hempstead area (SEO company Hemel Hempstead). Our job is to help you rank on Google so that your business can grow. It’s not just about ranking but we also offer industry expertise, advice and guidance for any other marketing needs and we can help with Web Design. We have offices nearby that we can meet at or work remotely with, whatever suits you best.

SEO Hemel Hempstead

We have been helping businesses in the Hemel Hempstead area get found on Google since 2016. We offer professional and affordable search engine optimisation, website design and content to local business owners across Hertfordshire. Our team is made up of specialists with a wealth of industry experience whose sole focus is on making sure your business gets ahead in the digital age. 

Many businesses struggle to rank on Google. They try everything but nothing works.

When it comes to ranking on Google, you can't just throw money at the problem and hope for the best. You need a strategy that is proven to work over time. 

Jarman Park, Hemel Hempstead
Jarman Park, Hemel Hempstead

Graphene Digital Marketing offers SEO services in Hemel Hempstead (SEO Hemel Hempstead) which are designed based on your business goals. These include organic search engine optimization, paid advertisements, conversion rate optimization, social media marketing, organic traffic generation, etc.. We offer our expert SEO services at an affordable price so that your business can get ahead without breaking the bank.

What is local SEO?

People are spending more time online than ever before. This means that local businesses have a greater opportunity to interact with their customers and clients, reaching out across the digital universe in order to engage them where they spend most of their time: on social media sites like Facebook, Twitter, Instagram and Pinterest.

The Google search engine results page is now incorporating rich snippets from these platforms into your local business listing when someone searches for your services or products.

Local SEO Hemel Hempstead is the practice of optimising your website for local search results - typically getting into the Map Pack on their first page of Google’s search results.

Why should I use local SEO?

How do I optimise for local SEO Hemel Hempstead?

There are several factors that need to be considered when optimising for local SEO Hemel Hempstead.

Firstly, you need to encourage customers to leave google reviews for your business. You'll need to follow the google guidelines when doing this to avoid being penalised.

Next, you need to ensure that your Google My Business (GMB) page is completed and up to date. This google business feature can take a while to configure and also requires location verification (they will send a postcard to your business address, when you receive the card, instructions for verification will be provided).

The more time consuming part of optimising for local SEO Hemel Hempstead is creating citations for your business. These are entries on index sites, such as yelp or yell that contain your business name, address, phone number and sometimes your website address.

Each citation needs to be consistent with the entry you made on your GMB listing.

The more positive reviews you have and the more citations you create, the better your chance of getting into the Google Map Pack.

What is the Google Map Pack?

When you ask Google to search for something, if it decides that the thing you've searched for is a service or product that can be satisfied locally (e.g. you look up 'Pizza Restaurant'), then Google will use its closest approximation of your location and show you a map with 3 results.

Here's an example - I'm in Hemel Hempstead town centre and searched for Pizza.

SEO hemel hempstead 3-pack

The Google Map Pack appears before the normal organic search results and is very prominent. Getting into this top 3 in the map pack is very important for local businesses. Local SEO aims to get a business in this top 3 for the desired locality.

Hemel Hempstead is a thriving and bustling town, it has many local businesses from high street, home based and office based. Web Design Hemel Hempstead: Graphene Digital Marketing works with many companies in Hemel Hempstead and provides web design and marketing services for growing businesses.

The websites that we design and develop use a client centric based approach. What does that mean? Well, we put your client at the heart of your website. We spend time with you understanding your ideal clients, what motivates them, what problems they have and how you solve those problems for them.

It takes time to think deeply about who your ideal client is, what their problems are that you solve and how they interact with the world. Once we know who we want to reach, then it all just falls into place. That's why our website design process starts with research, one-on-one consultations for an in person or virtual meeting and going through a questionnaire so we can get really intimate with your business needs.

Using the detailed knowledge of your clients needs, we carefully craft a website that positions your products/services as the solution to their problems.

Sometimes it feels like the world of marketing is out to baffle you. But we’ve got your back! Developing a website that speaks to customers about what you can offer them, through an informed understanding of their needs, is not as difficult as it sounds.

Web Design Hemel Hempstead

Galley Hill, Hemel Hempstead
Galley Hill, Hemel Hempstead

Our team, here at Graphene Digital Marketing have worked with many Hemel Hempstead businesses, shops, small companies, etc, creating websites and delivering other marketing services. Web design Hemel Hempstead is a core offering but we also supply many other marketing services from Marketing Strategy and Planning through to email marketing, funnel building, search engine optimisation, branding, etc

What should I look for in a new website?

Responsive website design

Having a website is great, but you need to make sure that it’s mobile-friendly. What does this mean? If you have ever tried to use a website on your mobile phone or tablet, then you know how frustrating it can be when the site doesn't load correctly or images are distorted.

responsive web design

A responsive website design ensures that no matter what device visitors access your site from - they'll see your content in an easy-to-read format and with minimal issues. (Our Web Design Hemel Hempstead delivers responsive designs).

A responsive website is a one that automatically adjusts to different screen sizes.

Website Loading Speed

Website loading speed is important for two reasons. First, it is essential to your users experience on your website; nobody wants to be forced to wait and wait and wait when they click a link or search result! Second, the faster your page loads, the better you will rank in Google's search results. When you have super fast pages loaded with minimal resources required, that helps boost SEO rankings. We have a service that can help your company achieve very fast page loading speeds. If you are interested, please get in touch.

A Blog

Most service based and product based businesses can utilise a blog to inform their customers about their offerings. Blog development is straightforward and doesn't require a huge budget. It requires planning and time. Planning a comprehensive list of blog articles that explain your line of business, that review your products vs the competition etc and time to create those articles.

Just part of your marketing toolkit

Remember that your website is a central part of your marketing toolkit, but it won't do anything on its own. You still need to use it along with email marketing, content marketing, SEO, a sales funnel, a lead generation funnel etc

If you're looking for Web Design Hemel Hempstead we are here to help!

Interested in visiting Hemel Hempstead? You could be forgiven for thinking that the town is just a small rural village with few attractions. But you would be wrong. There are many things to see and do while you're here, including some of the best shopping in Hertfordshire. This article will cover everything there is to know about this historic market town!

History

Origin of the name

In Anglo-Saxon times, the settlement was called Henamsted or Hean-Hempsted. The name changed to Hemel-Amstede in William the Conqueror's time.

The town is mentioned in the Doomsday Book as Hamelamestede, but it was later referred to as Hamelhamsted and Hemlamstede.

The word "stead" is a suffix in English that means a place. It can be seen most commonly in the names of towns such as Hemel Hempstead and Berkhamsted Town or words such as “in stead”.

It has been theorised that Hempstead may have originated as a corrupted version of Hemel, specifying the town in relation to nearby Berkhamsted.

Hemel may have been located in an area with more space to the sky than Berkhamsted, which might be why it is reflected in German as meaning 'heaven' or Dutch as meaning 'sky'.

Hemel is an undoubtedly ancient name, but the meaning behind it continues to be unclear.

Early history

The first documented mention of Hemel Hempstead on its present site is recorded in the Domesday Book as a vill known as Hamelhamstede, with about 100 inhabitants.

One notable Hemel Hempstead landmark is the parish church of St. Mary, which was originally built in 1140 and features an unusual 200-foot spire added at its completion in the 12th century.

After the Norman Conquest, Count Robert of Mortaigne was granted lands near Hemsptead that included land around Berkhamsted Castle.

Hemel Hempstead has been in the hands of a number of different owners over the centuries. It was originally part of the Domesday hundred of Danais, which, by 1200 had combined with the hundred of Tring to form the hundred of Dacorum. King John's grandson gave Hemel Hempstead manor to this religious

The town of Hemel Hempstead remained part of the monastery's estates until the Reformation and break-up of Ashridge in 1539. In that same year, a royal charter was granted to allow it to become a "bailiwick" with the right for locals to hold a Thursday market and fair on the annual event day.

Water Gardens, Hemel Hempstead
Water Gardens, Hemel Hempstead

In 1953, archaeologists uncovered a collection of oddly fine medieval wall paintings in the 900 year-old dilapidated cottage on the outskirts of Hemel Hempstead that dated between 1470 and 1500. This same building had been converted into what is believed to be where Astley Cooper first accepted patients for free medical care.

The Box Moor Trust, which owns the grazing land in Hemel Hempstead, was established by local people in 1581.

18th to mid-20th century

Hemel Hempstead used to be a farming town in the 18th and 19th centuries. Wealthy landowners built large country homes close by including The Bury, which was built in 1790, and Gadebridge House, finished in 1811 by noted surgeon Sir Astley Cooper.

As industrialisation accelerated, travel between the Midlands and London increased greatly. Hemel Hempstead was a natural trading hub due to its proximity to both areas and needed industries. In 1762, The Sparrow's Herne Turnpike Road was opened.

In 1798, the Canal from the Thames reached Two Waters, just south of Hemel Hempstead. It fully opened in 1805.

Hemel's placement on the commercial transport network was established in 1837 when the London and Birmingham Railway reached the town.

The railway expanded and in 1877 a new route opened connecting Boxmoor to the Midland Railway at Harpenden.

The Harpenden to Hemel Hempstead branch railway. The rail-served three stops in the town at Heath Park Halt, Hemel Hempsted (Midland) and Godwin's Halt..

Throughout the 19th century, Hemel Hempstead was primarily a farming center, and then in the late 1950s, developers started developing houses for London commuters.

During World War II, 90 high-explosive bombs were dropped on Hemel Hempstead by the Luftwaffe. The most notorious incident was on May 10th, 1942 when a stick of bombs demolished homes at Nash Mills. Eight people died in the attack and nearby John Dickinson & Co. factories that produced munitions were the main target.

New town

After World War II, Hemel Hempstead was designated the site of a proposed new town to house London's population displaced by the Blitz.

In 1947, the government purchased 5.910 acres of land to start a new town with a planned expansion. People started living there in 1949 and it was being expanded by the 1980s.

In 1946, Hemel Hempstead was nominated as a candidate for a new town with the government’s "policy for the decentralisation of persons and industry from London".

Initially, there was much opposition to the plan from locals. It was especially not supported when it was revealed that all development would be carried out by a government-appointed agency instead of the local council.

As a result of the council's inquiry, Hemel got approval to become a new town. The proposal passed on 4 February 1947.

The first master planner of the modern town was an architect named Geoffrey Jellicoe.

Trialling the plans was met with resistance by locals, and new, more sensible proposals were drawn up. The first developments proceeded despite local protests in July 1948.

The first area to be developed in Hemel Hempstead was Adeyfield. Plans for a revolutionary double roundabout at Moor End were put forward in 1754, but the plans didn't go through until 1973 when they finally opened.

Industrialization occurred in Hemel Hempstead in 1950 with the erection of a factory on Maylands Avenue. As building progressed without much local support, residents coming from north London were purchasing land and moving to this town as it continued to grow.

There was a waiting list of 10,000 individuals interested in the town by 1951.

On a visit shortly after her accession in 1952, Queen Elizabeth II laid the foundation stone for a new church in Adeyfield.

The urban redevelopment of the old town took place in 1952 with a new, modern centre located south of the original one.

This area was formed by ponding a large part of the River Gade back to create water gardens known as the Water Gardens.

Plans for the old town centre were developed to maintain its historic feel, with more modern amenities and designs.

Formerly a private estate, Gadebridge was turned into a public park.

Gadebridge Park, Hemel Hempstead
Gadebridge Park, Hemel Hempstead

New schools and roads were commissioned to serve the new neighbourhoods. Urban development technologies such as pre-fabricated buildings started to be used from the mid-'50s, which led to an increased rate of house building. Highfield became the next neighbourhood constructed; it was completed in 1966.

In 1959, the M-1 motorway opened to the east and a road connecting it to Hemel Hempstead was completed.

The 1960s saw many new facilities built in Hemel Hempstead. These included the campus for West Herts College, a library, and a new police station. There was also the opening of The Pavilion (theatre and music venue).

First-generation new towns are typically divided into residential neighbourhoods, each of which has its own "village centre," or heart. These centres feature retail and dining options for residents.

Building styles in the town of Hemel Hempstead are a mix between modern and experimental architecture. Not all of these designs have survived so far, though they originally were very innovative for their time.

In 1974, the Borough of Hemel Hempstead was abolished and the town became part of Dacorum District along with Tring and Berkhamsted.

Districts

The new town of Hemel Hempstead, in the UK, was planned from scratch with each district centred around a shopping area.

Pre-existing villages and districts were incorporated into the town of Hemel Hempstead.

Commerce, industry and agriculture

Hemel Hempstead has a mix of heavy and light engineering companies, the town has attracted significant number of tech and telecoms sector companies due to its proximity to London (+ motorways).

Large, local firms include:

Graphene Digital Marketing provides Web Design Hemel Hempstead to many local businesses, in addition to Web Design, they also offer SEO, Website Traffic Generation, Content Marketing and Automated Sales Funnels.

Most businesses lack the time and expertise to build a marketing system that gets results. At Graphene Digital we will build you an amazing digital marketing system at an affordable price so you can get more leads that turn into customers.